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Paul Bailey on Brand
How brand works in ever-evolving economic, social and technological landscapes.
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How Creators Are Challenging Traditional Brand Strategy
How Creators Are Challenging Traditional Brand Strategy
I recently put a post up on LinkedIn asking whether the creators are taking over from the ‘traditional’ brands.
Paul Bailey
May 30, 2023
How you’re recognised
How you’re recognised
Working for a brand agency, I am often approached to handle the strategy for a ‘rebrand’.
Paul Bailey
Mar 9, 2023
The Art Of Brandalism
The Art Of Brandalism
There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the…
Paul Bailey
Oct 3, 2022
6 Brand Strategy Models For Focus And Structure
6 Brand Strategy Models For Focus And Structure
For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a…
Paul Bailey
Jun 1, 2022
How Over-Confidence Kills Creativity
How Over-Confidence Kills Creativity
Creativity is growth.
Paul Bailey
Jun 1, 2022
The original Tokyo 2020 scandal
The original Tokyo 2020 scandal
So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should…
Paul Bailey
Jun 1, 2022
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