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Pico Group

Pico Group

Watch out for these tech ideas as mega-events return

GLOBAL mega-events are returning to the stage in a big way. A report from Research Dive predicts the global events industry will grow with…

Jun 15, 2023

Jun 15, 2023

Pico Group

Pico activations at the 27th Conference of the Parties to the United Nations Framework Convention…

In November 2022, Sharm El-Sheikh, Egypt, was the site of the 27th Conference of the Parties to the United Nations Framework Convention on…

Jun 15, 2023

Pico activations at the 27th Conference of the Parties to the United Nations Framework Convention…

Jun 15, 2023

Pico Group

Top tech trends that event profs are most excited about

More than ever, personalisation and engagement will be the name of the game in 2023.

Jun 15, 2023

Jun 15, 2023

Pico Group

State Farm Gamerhood Challenge

Digital Activation | Event Activation

May 10, 2023

State Farm Gamerhood Challenge

May 10, 2023

Pico Group

20th Shanghai International Automobile Industry Exhibition

In almost four decades, the biennial Shanghai International Automobile Industry Exhibition — otherwise known as Auto Shanghai — has…

May 8, 2023

20th Shanghai International Automobile Industry Exhibition

May 8, 2023

Pico Group

MWC Barcelona 2023

Technology, communication and commerce converged seamlessly in Barcelona for the annual Mobile World Congress 2023 (MWC) in March.

May 5, 2023

MWC Barcelona 2023

May 5, 2023

Pico Group

Into the metaverse: Boosting sales, connecting audiences, and more

Businesses are trying hard to explore the metaverse. In Pico Group’s latest Annual Market Survey, about 60% of interviewees were currently…

Aug 30, 2022

Aug 30, 2022

Pico Group

Data analysis, NFTs and metaverse: Enhancing online-offline convergence

More and more businesses have grown their online offerings to help expand their customer base and improve their bottom line, even when…

Aug 30, 2022

Aug 30, 2022

Pico Group

It’s no longer about B2B or B2C, but H2H

The events of today and tomorrow are focusing less on B2B and B2C and more on H2H — a human to human connection. Brands are exploring…

Aug 30, 2022

Aug 30, 2022

Pico Group

What does the new meeting culture look like in 2022?

A survey from Sabre released last month offers an optimistic outlook for corporate travel, naming it “the new office culture”. It says that…

Aug 30, 2022

Aug 30, 2022

Pico Group

Pico Group

At Pico, we merge experiential, communication & technological talent to create extraordinary experiences & powerful activations. Visit website: www.pico.com

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