Pico GroupWatch out for these tech ideas as mega-events returnGLOBAL mega-events are returning to the stage in a big way. A report from Research Dive predicts the global events industry will grow with…Jun 15, 2023Jun 15, 2023
Pico GroupPico activations at the 27th Conference of the Parties to the United Nations Framework Convention…In November 2022, Sharm El-Sheikh, Egypt, was the site of the 27th Conference of the Parties to the United Nations Framework Convention on…Jun 15, 2023Jun 15, 2023
Pico GroupTop tech trends that event profs are most excited aboutMore than ever, personalisation and engagement will be the name of the game in 2023.Jun 15, 2023Jun 15, 2023
Pico GroupState Farm Gamerhood ChallengeDigital Activation | Event ActivationMay 10, 2023May 10, 2023
Pico Group20th Shanghai International Automobile Industry ExhibitionIn almost four decades, the biennial Shanghai International Automobile Industry Exhibition — otherwise known as Auto Shanghai — has…May 8, 2023May 8, 2023
Pico GroupMWC Barcelona 2023Technology, communication and commerce converged seamlessly in Barcelona for the annual Mobile World Congress 2023 (MWC) in March.May 5, 2023May 5, 2023
Pico GroupInto the metaverse: Boosting sales, connecting audiences, and moreBusinesses are trying hard to explore the metaverse. In Pico Group’s latest Annual Market Survey, about 60% of interviewees were currently…Aug 30, 2022Aug 30, 2022
Pico GroupData analysis, NFTs and metaverse: Enhancing online-offline convergenceMore and more businesses have grown their online offerings to help expand their customer base and improve their bottom line, even when…Aug 30, 2022Aug 30, 2022
Pico GroupIt’s no longer about B2B or B2C, but H2HThe events of today and tomorrow are focusing less on B2B and B2C and more on H2H — a human to human connection. Brands are exploring…Aug 30, 2022Aug 30, 2022
Pico GroupWhat does the new meeting culture look like in 2022?A survey from Sabre released last month offers an optimistic outlook for corporate travel, naming it “the new office culture”. It says that…Aug 30, 2022Aug 30, 2022