Vicky WeninMarketing in the Age of DigitalFive Things You Need to Know about Digital Marketing StrategyDo you know how many text messages are sent globally every day? The answer is 18.7 billion. Humanity has entered the digital age, no longer…Apr 152Apr 152
Vicky WeninMarketing in the Age of DigitalCaptivate Your Social Media Consumer in 5 StepsPeople’s cognition and thoughts are often determined by what they see. Nowadays, social media has become the platform where people…Apr 7Apr 7
Vicky WeninMarketing in the Age of DigitalRising National Sentiments: The Failed PR Crisis Handling of BMW miniHow can multinational corporations survive in a country? This is a question I’ve been pondering recently. The recent uproar over TikTok…Apr 1Apr 1
Vicky WeninMarketing in the Age of DigitalVans: To Better Understand You through Personalized Email MarketingEmail marketing is a craft. In today’s diverse media landscape, is email still an effective way to reach consumers? I believe so. Compared…Mar 24Mar 24
Vicky WeninMarketing in the Age of DigitalVans: This is Off the WallVans has launched its 2023 global brand campaign, which marks the first outcome of encouraging the emergence of a new “brand foundation”…Mar 111Mar 111
Vicky WeninMarketing in the Age of DigitalWill cooperation between search engines and social media be the future direction?More and more young people are using social media as their search engine, posing a threat to traditional search engines. As a traditional…Mar 3Mar 3
Vicky WeninMarketing in the Age of DigitalGen Z’s Google: Social Media — — How can brands play the game?When you want to find the answer to a question, who do you turn to? Friends? Search engines? In different countries, the answers may vary…Feb 25Feb 25
Vicky WenHow can brands tell a good brand story through their web design? — Take vans as an exampleSports brands are plentiful, with well-known names like Nike, Adidas, Lululemon, and more. What kind of persona comes to mind when…Feb 11Feb 11
Vicky WeninMarketing in the Age of DigitalAre you a Santa?Merry Christmas! A blessing from two months after Christmas.Feb 4Feb 4
Vicky WeninMarketing in the Age of DigitalFlying 13000km to learn…Hey, this is Vicky, a grad student majoring in Integrated Marketing at NYU.Jan 28Jan 28
