5. The Facility

Inside the dollar general — tile on left side was buckling because of moitsure
She’s a beaut Clark
  • Oven and Racks hold 40 Pans
  • Each Pan holds 1.5 pounds
  • Each batch in the oven is 60 lbs (40 x 1.5)
  • Bakes for 9.5 minutes
  • We estimated we could get 6 batches in an hour
  • 6 x 60 = 360 lbs
  • I had raised money to build the bakery and buy the equipment, and it wasn’t going as planned
  • I had a few magazines and newspapers writing or planning to write articles on the “New Bakery”.
  • I was featured on the local TV network multiple times
  • Walmart Buyer was excited about supporting a local business and what sold her was the fact that we were building our own bakery.
  • The relationship with our bakery in PA was not great at the time — potentially going “south”.
  • I personally was in a good bit of debt from the business — and no steady income.
  • I wasn’t taking a regular salary, but just paying myself as little as possible to survive.
  • The business was loosing money every month
  • I didn’t know how to do anything I was doing: logistics, baking science, electrical, plumbing, carpentry, managing brokers, calling on retailers, purchasing equipment, accounting, creating a food safety plan that would be approved by the largest retailers in the world….I could go on.
Processing area / 1st Packaging line
  1. The Beginning
  2. The Relaunch
  3. The Early Mishaps
  4. The Wandering
  5. The Facility
  6. The Progress
  7. The Growth
  8. The Crumbling (pun intended)
  9. Putting it to bed
  10. Reasons it failed and what I’d do different

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I like to build things. Founded @gmommasays . Grew it to 2000 stores & failed. Currently helping others not make the same mistakes.

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Robert Armstrong

Robert Armstrong

I like to build things. Founded @gmommasays . Grew it to 2000 stores & failed. Currently helping others not make the same mistakes.

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