Scott FasserPrecision Over Volume in Your B2B GTM Strategy for Revenue GrowthWe hear a lot about sales and marketing alignment. No where is it more important than understanding your go-to-market motion, what the…Nov 3, 2023Nov 3, 2023
Scott FasserThe Politics of DataData in today’s organizations is not just about the digits, but about the people who control the systems. Applying a political lens helps…Oct 19, 2022Oct 19, 2022
Scott Fasser5 Digital Marketing Mistakes Startups MakeStarting a new company is exciting! You’ve got an idea, a passion and a desire to build something. Entrepreneurs are notoriously focused…Jun 16, 2020Jun 16, 2020
Scott FasserMachine Learning vs Rules Based Approach to Building Decisioning SoftwareWe are in an exciting time for technology as Artificial Intelligence (AI) evolves at a rapid rate to help consumers and businesses. The…Jun 5, 2020Jun 5, 2020
Scott FasserAutomating Bank Reconciliations with Machine Learning & RPAFor many companies, automating bank reconciliations with Intelligent Automation presents the biggest opportunity for saving time during…Sep 11, 2019Sep 11, 2019
Scott FasserLessons Learned Building A Mobile Marketing Tech StackThere are 4,000 plus companies that provide digital marketing technology according to LumaScape. There are over 40 technologies in mobile…Aug 28, 2019Aug 28, 2019
Scott FasserThe 10 Essentials for Building a Digital Marketing Machine — Brand DigitalThe ultimate goal of most digital marketers is to build an organization that is set up to create attention, generate leads and sales which…Aug 4, 2019Aug 4, 2019