Scott Fasser – Medium

Scott Fasser

Scott Fasser

Precision Over Volume in Your B2B GTM Strategy for Revenue Growth

We hear a lot about sales and marketing alignment. No where is it more important than understanding your go-to-market motion, what the…

Nov 3, 2023

Precision Over Volume in Your B2B GTM Strategy for Revenue Growth

Nov 3, 2023

Scott Fasser

The Politics of Data

Data in today’s organizations is not just about the digits, but about the people who control the systems. Applying a political lens helps…

Oct 19, 2022

The Politics of Data is a human/society approach to getting you what you want from other people regarding their data.

Oct 19, 2022

Scott Fasser

5 Digital Marketing Mistakes Startups Make

Starting a new company is exciting! You’ve got an idea, a passion and a desire to build something. Entrepreneurs are notoriously focused…

Jun 16, 2020

5 Digital Marketing Mistakes Startups Make

Jun 16, 2020

Scott Fasser

Machine Learning vs Rules Based Approach to Building Decisioning Software

We are in an exciting time for technology as Artificial Intelligence (AI) evolves at a rapid rate to help consumers and businesses. The…

Jun 5, 2020

Machine Learning vs Rules Based Approach to Building Decisioning Software

Jun 5, 2020

Scott Fasser

Automating Bank Reconciliations with Machine Learning & RPA

For many companies, automating bank reconciliations with Intelligent Automation presents the biggest opportunity for saving time during…

Sep 11, 2019

Bank Reconciliation Process & Appropriate Technology

Sep 11, 2019

Scott Fasser

Lessons Learned Building A Mobile Marketing Tech Stack

There are 4,000 plus companies that provide digital marketing technology according to LumaScape. There are over 40 technologies in mobile…

Aug 28, 2019

Mobile Marketing Technology Stack for Consumer App

Aug 28, 2019

Scott Fasser

The 10 Essentials for Building a Digital Marketing Machine — Brand Digital

The ultimate goal of most digital marketers is to build an organization that is set up to create attention, generate leads and sales which…

Aug 4, 2019

Aug 4, 2019

Scott Fasser

Scott Fasser

Principle Consultant at Point B, Chief Digital Strategist @ branddigital.net and Lecturer on Digital Marketing at University of Washington. Here to help.

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