Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.

Tapjoy, 20th Century Fox and Vizeum were nominated in the Best Mobile Campaign category.

Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of bids and his personal favorite casino game.

The first installation of our spotlight series features Elaine Uy talking everything from the most challenging and rewarding parts of her role to her favorite family tradition.

Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.

Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x better than the industry average.

Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over the next 30 days.

Tapjoy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store