Here’s What You Need to Know Regarding Tapjoy & GDPR — The big week is finally here! With Europe’s General Data Protection Regulation set to take effect on Friday, May 25, we are updating our publisher guidelines, privacy policy, publisher terms, and advertiser terms to complement the behind-the-scenes work we’ve done to support compliance across the Tapjoy platform. What’s Changed in…

Tapjoy, 20th Century Fox and Vizeum were nominated in the Best Mobile Campaign category. — We are so honored to be nominated, along with 20th Century Fox and Vizeum Global, for a 2018 ThinkLA IDEA Award! As a finalist in the best mobile campaign category, our UnBULLievably Entertaining campaign for the theatrical film Ferdinand, brought the lovable bull to life through interactive, rich-media creatives within…

Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of bids and his personal favorite casino game. — Please tell us a little about yourself and your role at Tapjoy. My name’s Mike Lisavich and I’m the head of demand products at Tapjoy, which basically means I oversee all the work we do on ad products, videos, and digital creatives. My team is mostly developers, and we spend a…

Tapjoy CEO, Steve Wadsworth, published a guest post with AdExchanger discussing all things ad pricing models, moving beyond the CPM and metrics that matter. — Here at Tapjoy, we’ve been espousing the theme of “metrics that matter” as a way of getting advertisers to focus on driving meaningful results, instead of worrying about shallow metrics like reach and impressions. …

The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it. — We take privacy very seriously and we support consumers’ rights to control their personal data. …

The first installation of our spotlight series features Elaine Uy talking everything from the most challenging and rewarding parts of her role to her favorite family tradition. — It’s no secret, Tapjoy’s biggest asset is our people! The Tap Into Our Team series spotlights the exceptional talent that makes us tick. …

Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day. — Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and candy, you might want to think again. It turns out, what she really wants is some time alone to play her favorite mobile game. Tapjoy’s latest consumer survey found that moms are big-time…

Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x better than the industry average. — Rewarded ads have become a significant source of revenue for many of the top grossing app developers today. But most developers don’t know that the ads, also known as “value exchange” ads, also help increase their in-app spend, app engagement and user retention metrics as well.

Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over the next 30 days. — In case you missed our latest Maximum Impact Report, the data shows that rewarded videos bring a whole lot more value to mobile apps beyond the direct revenue they generate. There’s the profound impact on in-app spend, which, as we detailed in part one of our blog series, increases by…