tina mehtaStartups make products, fans make brandsAlthough viral growth is always built into tech business models, in reality it’s quite rare to achieve. The best thing a brand can do is to…May 18, 2016May 18, 2016
tina mehtaHow much of branding is culture?The first version of our website was hosted on Squarespace. We built it in a week which was no mean feat. But that would have been…Jun 7, 2015Jun 7, 2015
tina mehtaIndia on MobileI was asked to write about the role of design in mobile technology and how smartphones are changing the way we transact with companies and…Jun 7, 2015Jun 7, 2015