Knowing where are we is important. It helps us to know the environment we live in. Most important — recognise our strength and how to position ourselves. Just like playing football.
We may see our company from different industry verticals, clearly, based on the services we offer to users and customers. Each vertical help us to understand the competitive landscape and recognise-strengthen our most appealing proposition(s).
Going verticals in the long-horizontal journey is an essential movement for us. Not only for growth potential and to uniquely stand (or at least decrease the number of direct competitors) in the crowded / saturated ecosystem where bigger players already exist, but most important — offering solution to the unresolved pain points.
We ❤️ Petal Diagram (PD) more as compared to Gartner Magic Quadrant. There’s no right or wrong, but PD give a better view as it put the product at the centre of the comparison.
How could you decide either to kick or smash if you don’t know you’re at the football field or badminton court?
Read more about our company related to this here : freemium model, roadmap and social commerce.
