Faceless Videos Are Becoming a Big Thing on YouTube & This Isn’t New
“I’ve always been one to go against the grain of the traditional flow when it comes to social media. YouTube isn’t any different. I learned how to zig when everyone zagged with traditional video making. Typically, my audio, picture personality animation, mind movies and slide show videos normally get the most views and are more profitable.” ~AliNICOLE WOW!
The business of YouTube has been changing over the last few years. And while most video experts swear by the myth of success on YouTube is all about making actual personal and professional Face-Share-Videos for real authentic audience connection purposes, those who are/have been leveraging YouTube for business know things to be different.
In this article, I will be sharing a few concepts from my works one of which is a mini master class called Figures to Followers: Prioritizing Purposeful Profits Over Popularity on YouTube to Create the Win-Win for You, Your Audience & More and the other is my forthcoming publication and mastermind intensive The WOWTUBE-PRENEUR FACTOR EVOLUTION: The Basics of Powerfully & Profitably Positioning Yourself as a Video Communications Authority to Broadcast Your WOW Effect as a YOUTUBE-PRENEUR for New High-End Impact & Income.
If you haven’t checked out my articles Focus on Figures, Not Just Followers: How to Successfully Set Up Your YouTube Channel for Profits & Not Just Popularity with Under 300 Subscribers and 5 Things You Should Know About Profitable Shifts for YouTube Channels for Business please do so.
In my years of being an entrepreneur and a social media marketing authority, I’ve studied the psychology, anthropology and anatomy of certain key social media platforms. While building my multilevel YouTube empire with several channels, I’ve paid close attention to what works for both short, mid and long-term success whether it’s a niche-focused, lifestyle or multi-interest channel.
Most emerging, semi-new and even seasoned YouTubers believe that making vlog-style or live-on-camera videos are still the going thing for YouTube. While those videos are still very successful, you would be surprised how well Faceless, animated, music-text-based and slideshow videos do for those who are in business.
Trust me, the buyer-consumer mind vs the content-consumer mind is totally different in mentality when it comes to digesting content. There’s a fine line between profitability and popularity and though you can have both, please be mindful that most become popular with the traditional methods but rarely become profitable.
Again, in my experience, the Faceless videos have been the more profitable, however, I will say that it also depends on the style of the channel. As I’ve mentioned in a previous article how several experts are now teaching in their courses that non-traditional videos are what’s really making the difference in their business profitability and popularity.
While the Face-Share-Personal-Touch video might seem most ideal for an audience to feel like they know the personality, it’s great for popularity but not necessarily profitable.
Most spend several hours trying to come up with content, create the perfect video and thumbnail so that they can cosmetically look the “Part”. Let me just say that’s the old way that most built their success on YouTube; however, this certainly is not the new way.
Looking “the part” and playing a certain traditional role in your videos nowadays doesn’t convert very well into followers or figures especially for newer channels.
I’ve found over the years of working with video marketers and YouTubers that most will find it hard to be consistent with their content posting because they only leverage formats that take a lot for productions. Time with camera and green screen set ups, the shooting/filming and then editing for the post productions really consumes their agenda, often making it less desirable to post consistently especially if they’re having to do all the work themselves.
Because they won’t just do a few simple format style videos or audio videos with an overlay image, they over complicate the process (even with YouTube Shorts) and as a result, they stay away from their channels for several weeks or months at a time. Again, they’ve bought into the myth that YouTube is all about videos only being done a certain way. Even though this process isn’t being profitable for them, they feel that they will stick to it until they get results.
I teach that a successful YouTube channel needs a combination of several formats of video to meet different audience needs. There are times when you need the Face-Share-Personal Touch videos as well as the Faceless ones.
Again, so much has changed over the last few years of how people desire to engage content on YouTube and the average consumer is no longer as interested in a channel that’s all-traditional video based.
Face-Share-Personal-Touch videos are still great for…
- YouTube LIVES
- Virtual Trainings
- Providing another version of your Podcast that’s being broadcast on platforms like Anchor, BlogTalkRadio, Spreaker, Google, Apple Store, Spotify and others. Several people like to record themselves with a video camera while doing the online radio, Facebook or Instagram Live versions of their podcasts.
- Vlogging Updates
- And more
A Few Reasons Why Faceless Videos Are Becoming So Popular for Business & Creating the Win-Win for Both the Entrepreneurs & Audience
For the business owner/entrepreneur…
- It’s less production time which saves “time currency”
- Allows the entrepreneur to showcase the variety in content creation
For the Audience…
- The channel provides different variations of content appeal
- The viewers don’t get bored or oversaturated with seeing the same format
If you would like to learn more, consider my training…
If you’re interested in learning more about Faceless video and even channels that don’t leverage video but are still highly profitable, below are a few videos from YouTube expert Make Money Matt’s channel where he has over 347K subscribers.
Enjoy…
24 Best Niches to Make Money on YouTube Without Showing Your Face
Make Money on YouTube Without Making Videos (Free Course)
In closing, I just want to say that you have what it takes to create your YouTube Brand & Empire on your own terms. Learn the rules and then don’t be afraid to change the rules to achieve greater success.
I invite you to read back over this article and the other suggested articles for maximum benefit of this content.
I hope that you found this writing valuable. I would love to hear how this article has served you. Be sure to follow me on this platform for more articles of this nature and other subjects of my multi-mission expression.
Also, stay tuned for the release of my publication. I invite you into other parts of my social media multiverse by joining me on https://linktr.ee/majestyalinicolewow.
Enjoy this article bundle for starting and/or taking your YouTube channel to greater heights…YouTube-preneurship Ground Zero to High-End Hero: Start Your YouTube Channel the “Write” Way, Broadcast Your In-High-Demand Brand & More with a Multi-Niche-Focused Business Communications Model: Customize Your Own Get YouTube Done NOW! VIP 90-Day Intensive
If you would like to learn more about upcoming mastermind cohort events, VIP Consulting Intensives, and products on this topic or to book me for virtual speaking engagements, email wowshedoesitallmedia@gmail.com
