Dr. YCManaging Negative Reviews: A Strategic Imperative for Hong Kong’s Hospitality SectorIn the digital age, the impact of online reviews on consumer behavior is profound. This phenomenon is particularly evident in the…Aug 6Aug 6
Dr. YCThe Perils of Short-Termism in the NHS: A Call for Comprehensive ReformThe National Health Service (NHS) in England has long been a cornerstone of the country’s public welfare, yet it faces persistent and…Aug 4Aug 4
Dr. YCCombating the Impact of Misinformation: A Critical Imperative for BusinessesIn the digital age, misinformation has emerged as a significant threat, not just to public discourse and social stability, but also to…Aug 3Aug 3
Dr. YCThe Importance of Balancing Simplicity in BrandingIn the world of branding and consumer marketing, the principle of “Keep It Simple, Stupid” (KISS) has long been celebrated. Originating in…Aug 1Aug 1
Dr. YCHarnessing the Hook Effect: Strategies for Diverse BusinessesThe “hook effect” is a powerful marketing strategy that leverages consumer psychology to increase engagement, conversion, and revenue…Jul 31Jul 31
Dr. YCHarnessing the Power of Dynamic Ranks in Marketing Management: Applications for Universities and…In the competitive world of marketing, understanding and leveraging consumer perceptions can significantly impact a brand’s success. Recent…Jul 30Jul 30
Dr. YCRevolutionizing Marketing with HUD Systems: The Future of Augmented Reality AdvertisingAs technology continues to evolve, so do the opportunities for digital marketers to engage with consumers in innovative ways. One of the…Jul 28Jul 28
Dr. YCLeveraging Variable Exchange Rates in Loyalty Programs to Drive Consumer EngagementIn today’s competitive market, loyalty programs have become a crucial tool for retaining customers and encouraging repeat business. One of…Jul 27Jul 27
Dr. YCBuilding Strong Customer Relationships: The Key to Sustainable GrowthIn today’s competitive business landscape, cultivating strong customer relationships is not just an option — it’s a necessity. The cost of…Jul 27Jul 27
Dr. YCPricing Strategy 2.0: Beyond the Numbers — The Art of Price PresentationIn the rapidly evolving marketplace, pricing strategies have transcended beyond merely setting a number. Today, the efficacy of a pricing…Jul 26Jul 26