Dr. YCThe Decline of Hong Kong’s Retail Industry: A Focus on Brand Engagement in Self-ConceptHong Kong’s retail industry has experienced a significant decline in recent years, driven by multiple factors. Among these, the concept of…16h ago16h ago
Dr. YCRethinking KPI: From Key Performance Indicators to Keeping People Engaged and InspiredIntroduction1d ago1d ago
Dr. YCThe Risks of Pension Fund Nationalism: Ensuring Stable Returns for RetireesIntroduction2d ago2d ago
Dr. YCTesco Scores Big with Corporate Social Responsibility During Euro 2024 FinalAs the Euro 2024 final between England and Spain captures global attention, Tesco’s decision to close over 1,800 Express stores early on…4d ago4d ago
Dr. YCThe Importance of Inclusive Marketing: Building a Better Future for Brands, Employees, Customers…Introduction4d ago4d ago
Dr. YCThe Growing Importance of Digital Marketing: A Call to Action for All IndustriesIntroduction4d ago4d ago
Dr. YCHarnessing Failure to Boost the Ventral Striatum for a Successful LifeFailure is an inevitable part of life, often seen as a barrier to success. However, when approached with the right mindset, failure can be…Jul 9Jul 9
Dr. YCNeuromarketing: A Gamechanger in the AI EraHow and Where to Get Started with NeuromarketingJul 6Jul 6
Dr. YCHollywood Enters the AI Era: A Call for Cost-Effective Entertainment ProductionOne of the century-old pillars of the entertainment industry, Paramount Pictures, is currently on the market. This upheaval reflects…Jul 4Jul 4