Zach Leffers – Medium

Zach Leffers

Zach Leffers

So How Do Ads Work?

There aren’t enough cultural sociologists in advertising. Why would I make that seemingly self-serving claim? Because it’s true. The ad…

Jan 10, 2019

So How Do Ads Work?

Jan 10, 2019

Zach Leffers

My 2019 Marketing Trends Predictions

trend is always late

Oct 29, 2018

My 2019 Marketing Trends Predictions

Oct 29, 2018

Zach Leffers

Nike Will Be Right On Kaepernick: On Short Termism and Cultural Change

Every strategist, planner, and their mother has had a hot take on Nike feturing Kaepernick in its latest Just Do It campaign. Some of these…

Sep 16, 2018

Nike Will Be Right On Kaepernick: On Short Termism and Cultural Change

Sep 16, 2018

Zach Leffers

10 Tips for Better Interview-Based Research (this isn’t clickbait)

I’ve done my fair share of qualitative marketing research and I’ve found what works for me when it comes to interviewing, to the point that…

Jun 25, 2018

10 Tips for Better Interview-Based Research (this isn’t clickbait)

Jun 25, 2018

Zach Leffers

Six Steps to Better Social Media Community Management

Spoiler alert: Step 1 is to redefine social media community management. And community. And management.

Jun 11, 2018

Six Steps to Better Social Media Community Management

Jun 11, 2018

Zach Leffers

Hey Google, what’s the future for voice assistants and personified AI? More questions than answers

Hey Google, what will it mean to be human?

May 22, 2018

Hey Google, what’s the future for voice assistants and personified AI? More questions than answers

May 22, 2018

Zach Leffers

Six Core, Real [Depressing] Consumer Insights

A lot is made of “insights” in the advertising strategy sphere. A lot of that lot is bullshit.

May 7, 2018

Six Core, Real [Depressing] Consumer Insights

May 7, 2018

Zach Leffers

Brand Positioning: The Approach I Take

I’m writing this to crystallize the approach I take to brand positioning, mostly to use as a teaching tool and guide within the agency I…

Apr 23, 2018

Apr 23, 2018

Zach Leffers

Zach Leffers

Senior Planner at VMLY&R. Here on official cheeseburger business. Peep my thoughts at https://www.zachleffers.com or @zachleffers.

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