Zach LeffersSo How Do Ads Work?There aren’t enough cultural sociologists in advertising. Why would I make that seemingly self-serving claim? Because it’s true. The ad…Jan 10, 2019Jan 10, 2019
Zach LeffersNike Will Be Right On Kaepernick: On Short Termism and Cultural ChangeEvery strategist, planner, and their mother has had a hot take on Nike feturing Kaepernick in its latest Just Do It campaign. Some of these…Sep 16, 2018Sep 16, 2018
Zach Leffers10 Tips for Better Interview-Based Research (this isn’t clickbait)I’ve done my fair share of qualitative marketing research and I’ve found what works for me when it comes to interviewing, to the point that…Jun 25, 2018Jun 25, 2018
Zach LeffersSix Steps to Better Social Media Community ManagementSpoiler alert: Step 1 is to redefine social media community management. And community. And management.Jun 11, 20181Jun 11, 20181
Zach LeffersHey Google, what’s the future for voice assistants and personified AI? More questions than answersHey Google, what will it mean to be human?May 22, 2018May 22, 2018
Zach LeffersSix Core, Real [Depressing] Consumer InsightsA lot is made of “insights” in the advertising strategy sphere. A lot of that lot is bullshit.May 7, 2018May 7, 2018
Zach LeffersBrand Positioning: The Approach I TakeI’m writing this to crystallize the approach I take to brand positioning, mostly to use as a teaching tool and guide within the agency I…Apr 23, 2018Apr 23, 2018