Yaroslav ZhmykhovinOTAKOYIPoint of view (POV) - Problem statement & How might we (HMW) questionsThis is one of the main stages of Design thinking, which will indicate the problems that your users want you to solve with your design.Apr 28, 2022Apr 28, 2022
Yaroslav ZhmykhovinOTAKOYIEmpathy mapping (uncovering insights & identifying needs)The empathy map allows us to summarize the results of the research after interviews with users, as well as to identify common patterns …Mar 18, 2022Mar 18, 2022
Yaroslav ZhmykhovinOTAKOYIUser personasThis is an image of our target audience of the product, united by common behavioral factors, goals, and motives.Feb 7, 2022Feb 7, 2022
Yaroslav ZhmykhovinOTAKOYISurveysThis low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential …Feb 2, 2022Feb 2, 2022
Yaroslav ZhmykhovinOTAKOYIFocus groupsOne of the most important marketing tools for researching user needs.Feb 2, 2022Feb 2, 2022
Yaroslav ZhmykhovinOTAKOYIUser interviews (based on proto-persona) & HypothesisThe interview (one of the main UX research methods) is based on open-ended questions, and answers the question ‘Why’ and is also a…Dec 15, 2021Dec 15, 2021
Yaroslav ZhmykhovinOTAKOYIBusiness process model and notation 2.0+ (BPMN)BPMN is a system of symbols for modeling business processes, which allows you to illustrate the business for a team or client and validate…Nov 28, 2021Nov 28, 2021
Yaroslav ZhmykhovinOTAKOYISWOT analysisAn analysis applied to strategic planning that identifies strengths and weaknesses, as well as opportunities and threats.Nov 7, 2021Nov 7, 2021
Yaroslav ZhmykhovinOTAKOYIBenchmarking & Competitive analysisA process to help you find and evaluate direct and indirect competitors to gain a complete understanding of their strengths and weaknesses.Oct 26, 2021Oct 26, 2021
Yaroslav ZhmykhovinOTAKOYIKick-off meeting & Stakeholder interviewsEvents that will help the team start the project as efficiently as possible (come to the same vision and understanding of the project).Oct 5, 20211Oct 5, 20211
