A Founder’s Journey

Day 23: A visit to a fulfillment center

Today we visited a fulfillment center in Cypress, about 45 minutes south of downtown LA. We were sent there on a recommendation from a friend and were impressed by the facility and the people managing it. This particular facility integrates with Shopify which…

Day 22: Visiting denim factories in LA (Part 2)

We started the day by visiting Candiani’s new show room in downtown LA. Candiani is the Italian mill we’re sourcing our denim from. The show room was impressive featuring state-of-the-art equipment as you can see from the photos below.

Day 21: Visiting denim factories in LA (Part 1)

We met up with the contact that I’ve been speaking to over the past couple of weeks today, Sheila. Sheila is amazing. She spent a year traveling around Europe after college before landing a gig as a chef on a yacht while visiting Monte Carlo…

Day 20: Four-week retrospection

Next week is the most exciting week in our company’s very short history. We’re headed to LA to meet with a handful of manufacturing factories. I’ve never been to an apparel factory before, so that in and of itself will be an interesting experience. It’ll also be fascinating…

Day 19: How to solve the blogging game

I’m losing at the blogging game. In the short time since I started blogging I’ve already become victim to the game. I’m obsessively checking my “stats” on Medium to see how many reads I’ve had on my posts, and I’m constantly underwhelmed with the numbers. There…

Day 18: How designing our startups logo is a lesson in finding great startup employees

Day 17: The fabric has arrived!

We put in an order for some sample denim fabric from a highly regarded Italian mill named Candiani. Candiani has a long and rich history in the denim mill business dating back to 1938, and it’s still run by the family, now in its fourth generation. The sample fabric showed…

Day 16: How to pick a co-founder and make it work

I have a lot of respect for single founders. I don’t know how they do it. When you’re starting or running an early stage business there are a million things to take care of, and, for me, trying to do it alone would be terrifyingly lonely. Just…

Day 15: The importance (and discomfort) of self-promotion

I’m generally a private person and very uncomfortable with the idea of self-promotion. I don’t like talking about myself or what I’ve done, and I’m not on social platforms like Facebook or Snapchat (I do use Twitter but more as a…