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Ryan Wertlieb in A Guide to Marketing Management & Strategy

Oct 11, 2020

Personality Trait: Dunkin’ Consumer

Dunkin’, formerly known as “Dunkin’ Donuts”, has become one of America’s number one coffee shops…

Ryan Wertlieb in A Guide to Marketing Management & Strategy

Oct 21, 2020

Disruptive Marketing Philosophies: How Seth Godin Contradicts Traditional Marketing

Ryan Wertlieb in A Guide to Marketing Management & Strategy

Nov 30, 2020

Choices, Choices, Choices… Why too many options can be overwhelming to consumers

If you're anything like me, big menus, department stores, and the grocery store are your worst nightmares! While some consumers get excited to try different brands, ice cream flavors and enjoy…

Ryan Wertlieb in A Guide to Marketing Management & Strategy

Nov 30, 2020

Spotify Expands into Russia

In July 2020, Spotify launched its service in thirteen new markets across Europe, including Russia. Why is…

Ryan Wertlieb in A Guide to Marketing Management & Strategy

Dec 2, 2020

Gucci Launches Augmented Reality Sneaker Try-On

Ryan Wertlieb in A Guide to Marketing Management & Strategy

Nov 9, 2020

I pay over $100 for my activewear: The Value of Lululemon

Ryan Wertlieb in A Guide to Marketing Management & Strategy

Sep 20, 2020

Introduction

A bit about myself and my marketing motives

Ryan Wertlieb in A Guide to Marketing Management & Strategy

Dec 1, 2020

Fake followers: the silent business killers

These days, businesses aim to increase their social media following because they…

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A Guide to Marketing Management & Strategy

A guide to strategic marketing

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