In February of 2016, I published the #PopJustice series of reports intended for funders, advocates and entertainment industry professionals interested in the promise and potential of popular culture as an agent…
Cultural strategy is a field of practice that centers artists, storytellers, media makers and cultural influencers as agents of social change. It springs from the central notion that politics is where some of the people are some of the time, but culture is where…
The M Word
by Jeff Chang, Liz Manne & Erin Potts
Many of us working in the field of cultural strategy feel that there is both confusion and conflation amongst key terms and concepts that is holding our work back. To address this, several groups of…
Although commonly pointed to as examples of successful cultural strategy, there is a growing body of evidence that shows tactics such as surrogates, benefit concerts, public service announcements are not very effective. Where tactics like this most often…