Mobile App Analytics: Top 3 Analytics Tools 2020(Best In Market)
Wants performance booster for dream app? Hmm! Every appreneurs should plan for mobile app analytics best practices for better performance.
This is crazy:
Appreneurs expecting business growth from the free mobile app analytics tools. It’s like dreaming of a castle in the air without having ample resources.
Free mobile app analytics tools are good to go but they are not useful to discover the depth insights. Also, Many best mobile analytic tools are offering free access for limited features…
This article is all about mobile app analytics best practices and a list of best mobile app analytics tools 2020. Also, this piece of content curates different types of analytics for mobile apps.
When the programmer has finished coding the application, or an app owner ready to launch the application, it is important to understand that the work does not end there.
Specialists need to know the strengths and weaknesses of the service, marketers need to understand how to build a strategy and what traffic sources to use, and the whole team to think about what else can be improved. It is the tuning of analytics of mobile applications that can provide answers to these key questions.
You might be wondering:
Which types of mobile app analytics used to optimize planning?
From mobile app development to deploying the app on the app store, one needs to identify the targeting audience, product management, and marketing the app. Before diving into the depth, let’s take a quick sum-up for different types of app analytics.
For mobile services, the following types of analytics are decisive:
- Marketing: Specialists analyze the promotion channels and determine which one is the most profitable platform.
- Product: Analyzes the behavior of customers in the application. Experts are looking for the answer to the question: what else would you think up to increase engagement, increase conversions.
- Application stores: Experts monitor how your service is popular among users, what is the number of downloads?
Having all this information, you can constantly improve the application, and therefore increase profits. Mobile and iOS analytics for iOS and Android are key to success.
Read Also: How to boost app download with easy social media marketing
What indicators are important mobile app analytics best practices?
The key indicators for the three types of mobile services analytics are:
- The number of app downloads from the store.
- Installation sources from where users found out about your application, they downloaded it from the store or via a direct link from the site
- Return On Advertising Spend (ROAS): payback on advertising costs, whether the right tools were chosen to promote mobile applications.
- Application Rating & Feedback…
- Customer retention rate, how long your application is used on the smartphone.
- Paid user actions are customers ready to make purchases in the service.
- Competition: who are your key competitors, what are their advantages
Analytics systems for mobile applications allow you to track these factors, draw conclusions, implement improvements.
Here’s the deal:
There are many mobile app analytics tools available but we jotted down the list of top 10 best mobile app analytics tools for best practices…
Top 10 Best Mobile App Analytics Tools 2020
- Firebase Analytics (supported by Google)
- Flurry Mobile App Analytics
- AppAnnie Analytics
- Google Analytics
- Apple Analytics
- Localytics Tool
- AppDynamics Analytics Tool
- Mixpanel Application Analytics
- Adjust App Analytic
- UX Cam Mobile App Analytics
We recommend the top 3 best mobile app analytics tools for mobile services that will give you comprehensive information. Let’s begin…
- Firebase Analytics
This is a great comprehensive analytics tool for google mobile applications.
The tool is relatively young, but it is already winning the hearts of marketers and has its own market share. One of its advantages is that, for example, Google Analytics for applications requires writing a technical task for programmers to adequately monitor each event.
Guess what…
Firebase allows you to monitor events in automatic mode, collect them and import into the advertising system. This saves a lot of time.
Tool features allow you to find out:
- The number of times did your application was open.
- The purchases customers make in the app.
- The number of users who were active in a given piece of time.
- Demographic and geographical indicators of users.
- Conversions.
This mobile app analytics tool also provides reports.
2. Flurry Mobile Analytics
Flurry holds 36.07% in the iOS analytics market. The advantage of the tool over standard Google Analytics is the ability to make fingerprints. Also, analytics for iOS mobile applications tracks demographics, geographical interests of users, retention.
You can track the number of new and active customers, as well as engagement. With the help of the tool, you will find out which features of the application are the most demanded, which will allow you to draw a number of conclusions and introduce improvements.
The disadvantages of Flurry Mobile Analytics tool are:
- No attribution modeling
- Unable to download Traffic sources information
- Slow tool operation and lag performance
3. AppAnnie Mobile Analytics
Setting up analytics of mobile applications for android and iOS to monitor mobile service stores is a profile for this tool. The service allows you to analyze the market, competitors, behavioral indicators in stores and optimize promotion processes.
One of the main advantages is the analysis of the remarketing behavior of customers. You can find out what is wrong with your application and why users are not returning to its use.
The service also monitors the advertising campaigns of competitors, reports of this activity will allow you to draw conclusions and change your own strategy. Various behavioral data, market analysis and so on are also provided for your attention.
Read Also: Best Practices For Mobile App Promotion
In summary
The analysis is the key to success in any business, and mobile is no exception. Experiment with tools, analyze data and innovate. Perhaps the data will show that it is necessary to change the design of mobile applications since it does not attract users or creates inconvenience to them.
Perhaps, having analyzed the data, you will understand that you need to focus on video promotion of applications. The main thing is to see deeper and wider or to have a specialist in the team who can correctly monitor the data and draw conclusions. You should meet with top app development companies to ensure the success of your mobile app in app stores.
