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Active Theory Case Studies

Deep-dives into our projects and technology

Introducing Dreamwave Microverses

Introducing Dreamwave Microverses

Dreamwave microverses are socially driven destinations within the Metaverse created to immerse users in brands or artist stories.
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Active Theory
Nov 30, 2021
Prometheus

Prometheus

Prometheus Fuels came to us with their vision of a zero net carbon world — one in which we’ve eliminated our fossil fuel dependency and…
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Active Theory
Nov 3, 2021
The Harmonic State

The Harmonic State

The Harmonic State is an interactive web experience that translates the breadth of IBM Watson’s capabilities into a fun and engaging game…
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Active Theory
Oct 13, 2021
Secret Sky 2021

Secret Sky 2021

After a long anticipated build up following the success of Porter Robinson’s Secret Sky 2020, on April 24 we went live with Secret Sky…
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Active Theory
Jul 6, 2021
The Field

The Field

At Active Theory, we love building web experiences that tell an engaging and interesting story. In early 2021, we were contacted by The…
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Active Theory
Jun 23, 2021
Sundance: New Frontier

Sundance: New Frontier

The Sundance Film Festival team approached us last fall with the opportunity to collaborate on their upcoming New Frontier experience…
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Active Theory
Mar 15, 2021
Huluween : The Screamlands

Huluween : The Screamlands

Step right up. Come on down. Don’t just shout, it’s time to scream. Travelers beware, you’re in for a scare. Get ready to scream, it’s…
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Active Theory
Feb 11, 2021
Adidas: CHILE20

Adidas: CHILE20

In a year of global cultural changes, launching an apparel range in a meaningful and engaging way was the challenge brought to us by…
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Active Theory
Dec 15, 2020
Deliciously Dark Escape

Deliciously Dark Escape

The Deliciously Dark Escape is an exciting, gummy-filled, neon adventure that lets you worm your way through five levels. Encounter foes…
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Active Theory
Dec 8, 2020
Million Piece Mission

Million Piece Mission

During the current COVID era, brands are faced with an immensely competitive landscape when it comes to connecting with consumers through…
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Active Theory
Sep 17, 2020
Adventure Time: Distant Lands — BMO

Adventure Time: Distant Lands — BMO

Having worked with fan-centric franchises like Rick and Morty and Harry Potter in the past, we had some learnings coming into our work…
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Active Theory
Sep 9, 2020
Listening Together

Listening Together

Every second, 30,000 users from all around the world hit play on a Spotify song at the same time. We worked with Spotify to create a data…
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Active Theory
May 28, 2020
Fiomet Case Study

Fiomet Case Study

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Active Theory
Mar 25, 2020
Autoneum: Acoustic Garage

Autoneum: Acoustic Garage

Autoneum is a globally leading automotive supplier for noise and heat protection in cars and asked us to create an online portal for the…
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Active Theory
Dec 9, 2019
Vice: Museum of Weed

Vice: Museum of Weed

A Story of Political and Social Change
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Active Theory
Oct 22, 2019
Adult Swim: Rick and Morty

Adult Swim: Rick and Morty

Our latest project from one of our favorite clients, Adult Swim, comes from the universe of the TV show Rick and Morty.
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Active Theory
Aug 12, 2019
Thorne: The Frontier Within

Thorne: The Frontier Within

Storytelling with biometrics across physical and digital spaces
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Active Theory
Jul 14, 2019
Netflix: Our Planet

Netflix: Our Planet

Netflix FYSEE 2019
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Active Theory
Jul 3, 2019
Acura: Total Control

Acura: Total Control

To create hype around the launch of Acura’s 2019 ILX model, we partnered with Acura and Mullenlowe to create the Total Control experience…
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Active Theory
Feb 12, 2019
The Story of Technology Built at Active Theory

The Story of Technology Built at Active Theory

At Active Theory, we’ve talked internally about an approach to learning new skills that we call “top down.” In practice, this means that…
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Active Theory
Feb 7, 2019
Adult Swim: Singles 2018

Adult Swim: Singles 2018

2018 is the third year we’ve worked alongside Adult Swim building out their Singles program. In creating the year-long campaign, we were…
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Active Theory
Jan 25, 2019
Spotify: Wrapped 2018

Spotify: Wrapped 2018

A look under the hood at the technology and techniques used to power Spotify Wrapped 2018.
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Active Theory
Dec 18, 2018
NASA JPL: Open Source Rover

NASA JPL: Open Source Rover

Case study
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Active Theory
Aug 23, 2018
Google I/O 2018: World Draw

Google I/O 2018: World Draw

Having worked with Google on the interactive opening to I/O for the past three years, our goal with World Draw was to push web technology…
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Active Theory
May 8, 2018
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