More about the brand of Nespresso

Marketing techniques & Interviews

An introduction to Barbie’s persona, key audiences and communities.

Here you’ll read about the three…

“It’s a Tide Ad”

February 2nd 2018. 
It’s Super Bowl day. Most Americans are sitting in front of their TVs watching the biggest annual sports…

BiC: key audiences, company’s personality and persona

Getting to know BiC

What uber really is? What the company offers? the ideology — the personality

Brand Personality and Persona & Key Audiences and Communities

TOMS persona

The brand of Nespresso

For the course of “Introduction to Advertising and Public Relations” a course by our professor Mrs. Betty Tsakarestou…

Anomaly: a ‘’new model’’ agency

Advertising is a crucial part of growing and sustaining a business. No matter how good a brand is, its…

Airbnb | Until We All Belong

AirBNB is one of the most known collaborative consumption American platforms in the world. It provides an…

Savlon’s Healthy Hand Chalk Sticks

A project we were assigned in “Introduction to Advertising and Public Relations” lab taught by…