AdOps Experiment: Adsense & Adx Optimization

There is so much benefit in doing an Adsense versus Ad Exchange optimization. As…

Header Bidding: The War of the Auction

Since the dawn of Google AdSense until about 2015, there was no question who owned the…

Top Ad Networks of 2016 for Every Website Type

Google Now Allows Ad Refresh for Ad Exchange

Good news to our publishers! Google now allows ad refresh via the Ad Exchange UI…

The Ultimate List of Yield Management & Optimization for Publishers

Doubleclick’s First Look: What’s in it for Publishers?

Header Bidding is Dynamic Allocation for All!

Google is responsible for one of the most important innovations in the adtech…