Ad tech’s biggest question marks going into 2018

As expected, the ad tech industry continued to experience monumental changes in 2017. A year ago, ad blocking seemed like the biggest question mark. As we kick off 2018, ad tech’s problems have multiplied. Here are some of the things to pay…

Ad screenshots/tearsheets: Five client requests you should push back on, and how to do it

Time for an audit: ad tech GDPR compliance

What things should you be evaluating with your vendors?

Ad ops leadership roles: findings across 50+ job postings 🧐

✨Introducing ad user experience metrics✨

Digital ads are notorious for delivering poor user experiences. Whether it’s slow load…

How MediaMath Uses Ad Reform to Launch Campaigns with Confidence

Using Ad Reform, MediaMath saves…

Ads.txt validation results for the top 5k sites by traffic

Best practices to ensure error-free ads.txt

4 steps to make sure ads.txt errors don’t slip through the…

Ads.txt Pro updates: Monitoring, notifying multiple users and Slack channels 🔔