If you run an automotive dealership, then chances are you use co-op advertising regularly to bolster sales numbers in your area.
Co-op advertising (cooperative or manufacturer’s advertising) is an agreement between a retailer and a manufacturer (OEM). The two parties work together to promote products. One of the most common examples of this can be seen in the…
If you’re in ad operations, account management, or media buying, you’ve probably received this request a time or two. The client wants to see what their ad looks like on a site. First off, try to push back on any…
If you run an ad campaign on behalf of a client, chances are you’ve been asked to capture some screenshots of the ad in the wild and throw it in a powerpoint. Often, this…
When you talk about ad ops, programmatic media buying, or account management, you often think about all the tedious grunt work that typically requires more people to scale. All the…