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Ad Blocking

Ad Tech Industry News from Undertone
Ad Tech Industry News from Undertone
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Google Chrome vs. Ad Block Plus

There are almost too many competing initiatives going on to fix what different constituencies consider to be wrong about online advertising. Each constituency has its own point of view and a “proprietary” method of enacting a solution. Over the last few months, we’ve been…


Mobile Acceptable Ads II

Two weeks ago we began discussing the Coalition for Acceptable Ads’ new standards. Although there’s nothing surprising to us in them, because we always put ourselves in the shoes of the consumer before we begin designing a format, and we always test with partners before rolling…