Advertising

Advertising Redux

Where will the advertising industry be when the country re-opens? The movement to re-start the economy is growing, albeit faster in some states than others.

However, if you look at April’s numbers and May’s projections, advertisers are still asleep at the wheel. According to an IAB…

Part 3: The Great Loyalty

by Dan Aks

Loyalty is arguably humanity’s commanding instinct. It is our tribal legacy, where social belonging was required for mere survival. Today, it’s what all brands covet: to be the no-brainer choice of a customer’s System 1 thinking.

The Great Loyalty

Part 3: The Great Loyalty by Dan Aks

Loyalty is arguably humanity’s commanding instinct. It is our tribal legacy, where social belonging was required for mere survival. Today, it’s what all brands covet: to be the no-brainer choice of a customer’s System 1 thinking.

This is the first of three pieces by Dan Aks, President of Undertone

Part 1 — The Great Switch: “Five Years in Five Minutes: The Ultimate Brand Test”

“You gotta play until the end/The only difference between a winner and a loser is a winner plays until he wins…”

Brands Who Are Advertising Now Are Doing a Public Service

Digital Video Consumption Grows, Upsetting the Duopoly

We like research, especially when it aligns with our own corporate strategy. We invested heavily in digital video several years ago, and have been waiting for the market to catch up. Now, apparently, it has, but in a very lopsided way

New Fraud in Ad Tech: Fake Consent Strings

Well, that didn’t take long. GDPR went into effect at the end of May, and as we all return from summer holidays we are already the victims of consent string fraud. I guess fraudsters don’t vacation. They spent the summer generating fake consent string…