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7 Things No One Tells You About Being a Startup Founder

7 Things No One Tells You About Being a Startup Founder

When I founded my first company Connected back in 2011, I was really surprised by the intensity of the emotional rollercoaster. By then I’d…
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Ada Chen Rekhi
What’s Surprised Me About Parenthood

What’s Surprised Me About Parenthood

Two and a half years in, I wanted to reflect on some of my top surprises of parenthood. TLDR highs are higher and lows are lower than…
Go to the profile of Ada Chen Rekhi
Ada Chen Rekhi
Finding Meaningful Work with “Designing Your Life”

Finding Meaningful Work with “Designing Your Life”

With all of the talk of The Great Resignation, it doesn’t come as a surprise that many people are asking the question, what do I really…
Go to the profile of Ada Chen Rekhi
Ada Chen Rekhi
The Leadership Chasm

The Leadership Chasm

Why transitioning to management is hard: The Leadership Chasm
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Ada Chen Rekhi

✨I’m an executive coach✨

Exciting news to share— I’ve started a part-time exec coaching practice for founders and executives looking to scale themselves as they…
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Ada Chen Rekhi
Good Marketer / Bad Marketer

Good Marketer / Bad Marketer

Inspired by a recent conversation that reminded me of Ben Horowitz’s Good Product Manager/Bad Product Manager post, I wanted to share a…
Go to the profile of Ada Chen Rekhi
Ada Chen Rekhi
Freemium and Free Trial Conversion Benchmarks

Freemium and Free Trial Conversion Benchmarks

Inquiring minds want to know… What is the average free to paid conversion rate from a free trial or freemium? What is a “good” conversion…
Go to the profile of Ada Chen Rekhi
Ada Chen Rekhi
How to Make Your First Marketing Hire

How to Make Your First Marketing Hire

Just about every startup has to cross this bridge at some point: making their first marketing hire. I often get asked about this topic and…
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Ada Chen Rekhi
Phil Knight’s Shoe Dog and the slippery slope of founder ethics

Phil Knight’s Shoe Dog and the slippery slope of founder ethics

Shoe Dog is the memoir of Phil Knight, founder and CEO of Nike and details the company from its early start through their 1980 IPO.
Go to the profile of Ada Chen Rekhi
Ada Chen Rekhi
Anatomy of a Marketing Organization

Anatomy of a Marketing Organization

One of the areas I often advise startups on are questions around how to structure a marketing organization or make their initial marketing…
Go to the profile of Ada Chen Rekhi
Ada Chen Rekhi
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