What Is Product Marketing?

The role of product marketing in technology companies is a fascinating topic in part because it is so poorly…

Freemium and Free Trial Conversion Benchmarks

Inquiring minds want to know… What is the average free to paid conversion rate…

Building Effective Marketing + Product Partnership

Anatomy of a Marketing Organization

One of the areas I often advise startups on are questions around how to structure a marketing…

Phil Knight’s Shoe Dog and the slippery slope of founder ethics

Shoe Dog is the memoir of Phil Knight…

How to Make Your First Marketing Hire

Just about every startup has to cross this bridge at some point: making their first marketing…

Three keys to building a strong technology brand

✨I’m an executive coach✨

Exciting news to share— I’ve started a part-time exec coaching practice for founders and executives looking to scale themselves as they scale their teams. 🚀

How did I get here?

Uncovering the secrets of happiness

As the sparkling lights go up, the holidays are a reminder to…