Why do WE follow influencers?

The below article was written by our intern and University of Texas student, Ruthie Nathan. I wanted to hear why she follows certain people on social media…Being that I am directly involved in the behavior of consumers following online influencers, I thought she might have…

“I am not a product of my circumstances. I am a product of my decisions” — Stephen Covey

The Evolution of Influencer Marketing and the Rise of Advocates

60 Minutes Too Late: Influencer Marketing

While there are perks to 60 Minutes covering your industry, like your mom watching it…

We All Have That One Friend That Doesn’t Return Our Calls

Spanx Founder Looks to Paint Better Picture For Mothers

Written by: Caitlin St. Pierre, guest-blogger and AdMass Advocate

Days before giving birth to her son, an idea occurred to Sara Blakely. This was not the first time this had happened to Sara. As a creative…

How I Really Feel About Social Media

I’m your typical 28 year old millennial. Facebook was born my…

Avo Toast is Out, Brunch is In.

BREAKING NEWS: Avocado toast is really popular.

Of course this isn’t breaking and it isn’t even really news, but taking a scroll down any Instagram feed will show you that this particular concoction of creamy, smeared avocado and warm, crispy toast…

So you want to collaborate with brands…

I’ll be honest, I’m not the biggest fan of posts that begin with ‘The Top Ways To…’. It…