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We All Have That One Friend That Doesn’t Return Our Calls

The Evolution of Influencer Marketing and the Rise of Advocates

How I Really Feel About Social Media

I’m your typical 28 year old millennial. Facebook was born my…

“I am not a product of my circumstances. I am a product of my decisions” — Stephen Covey

So you want to collaborate with brands…

I’ll be honest, I’m not the biggest fan of posts that begin with ‘The Top Ways To…’. It…

Spanx Founder Looks to Paint Better Picture For Mothers

Written by: Caitlin St. Pierre, guest-blogger and AdMass Advocate

Days before giving birth to her son, an idea occurred to Sara Blakely. This was not the first time this had happened to Sara. As a creative…

Why do WE follow influencers?

The below article was written by our intern and University of Texas student, Ruthie Nathan. I wanted to hear why she follows certain people on social media…Being that I am directly involved in the behavior of consumers following online influencers, I thought she might have…

60 Minutes Too Late: Influencer Marketing

While there are perks to 60 Minutes covering your industry, like your mom watching it…