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3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups…
3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups…
So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect…
adomik
Feb 27, 2018
3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups…
3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups…
Most publishers face a persistent question after implementing header bidding:
adomik
Feb 23, 2018
Best Practices: The Move to First-Price Auctions: Part 5, Monitoring
Best Practices: The Move to First-Price Auctions: Part 5, Monitoring
Our position is that even if pricing issues will be present, increased transparency with buyers will be key to make sure that both parties…
adomik
Feb 20, 2018
Best Practices: The Move to First-Price Auctions: Part 4, PMPs
Best Practices: The Move to First-Price Auctions: Part 4, PMPs
We will look at the best practices for private deals in a first price world from both existing business and new business perspectives.
adomik
Feb 20, 2018
Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management
Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management
First, let’s level set on what open auction floor optimization is in a first-price world. In a first-price auction:
adomik
Oct 23, 2017
Best Practices: The Move to First-Price Auctions: Part 2, Demand Management
Best Practices: The Move to First-Price Auctions: Part 2, Demand Management
In any significant change to commerce mechanisms, there needs to be a specific work to communicate with buyers to insure they are both…
adomik
Oct 19, 2017
Best Practices: The Move to First-Price Auctions: An Overview
A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have…
adomik
Oct 12, 2017
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