Programmatic

The Potential Return to Context Targeting

It seems like ages ago, but in late February and early March, AdAge and GumGum held a…

Recruiting and Retaining The Best Talent in Programmatic Media

Moving Past Last Click Attribution

Market researchers everywhere agree: more and more advertising money is moving into programmatic…

The Nitty-Gritty of Programmatic Trading

In this second piece of our 3-part series on Programmatic Advertising, we build on the…

Key Takeaways from the Digiday Programmatic Media Summit

The Digiday Programmatic Media Summit was held within the beautiful swampland of NOLA this year, where I had the privilege to attend the first Digiday conference of my career. After five years in the industry, I was really excited…

Understanding the Basics of Programmatic Advertising

In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future.