Experimentation

A/B Testing —Test Execution Framework.

Do you do experimentation?

Why Digital Product Managers Should Consider A/B and Multi-Variate Testing

Tips to start testing

Experimentation Series #1: Benefits of Experimentation for Product Development

As product managers, we…

5 Lessons on Running Conversion Rate Optimization Experiments

For the past year I’ve been working as a Product Owner (PO) for an online retail business, focused on Conversion Rate Optimization (CRO).