Three Approaches to B2B Segmentation: Firmographics, Propensity, and Role-Based Marketing

A Look into Automation & its Different Types

There is no denying it. We are amidst a colossal digital revolution that is…

How to Perfect the Customer-centric Sales Funnel

100 Automation Use Cases To Intelligently Transform Your Industry

100 Automation Use Cases To…

Hard vs Soft Gating and the Benefits of Soft Gating

How to Design a Personality for Your AI Assistant

There’s No AI Without IA

So you’re ready to leap into developing an AI strategy for your organization. You’re not alone. Thanks to obvious…

How to Predict Customer Needs with Automated Intent Extraction

Sales Journey Acceleration: the Five Most Effective Ways to Meet the Needs of the Modern Customer

Can AI be Trusted in Healthcare?

Artificial intelligence (AI) is augmenting the human workforce in many industries and healthcare is no…