The inevitability of imperfection

What does it mean to create something that seems authentic? I’ve been pondering that since listening…

Aesop for analysts: Why storytelling matters in business

Seven things startups (and everybody) should know before talking to customers

Ethnographic thinking without ethnography

Over the last few months, many ethnographers have been challenged by the question of…

How can Negative Space inform innovation?

Sometimes, what we don’t see is just as important as what is clearly in front of us. If…

How to avoid inflexible design

It turns out that some people do spend a lot of time pondering the contents of their pockets. A couple of…

How knowing who your customers are (and aren’t) drives business success