All Things Personalization for Online Marketing

Black Friday and Cyber Monday now represent the pinnacle of retail excitement, but how can e-commerce marketers best prepare?

ZoomInfo provides invaluable ABM data for B2B marketers, but what tools are necessary to realize the poweful potential of this knowledge?

While Google Optimize’s discontinuation can seem like a setback, it’s actually a perfect opportunity to expand A/B testing capabilities.

Personalization can transform the customers’ digital experience of a travel company, but what are the best ways to do so?

Shortcode blocks for WordPress are highly convenient, but can they be shown to specific marketing segments for personalization?

What’s actually happening under the hood when a product recommendation engine combines data and algorithms to sell more?

If you aren’t doing these basic, easy personalizations, you’re leaving money on the table. It’s as simple as that.

Targeted ABM headers by industry is one of the simplest and most effective homepage ABM personalization strategies.

Recommendation widgets can be used not just to show relevant products, but also to expand functionality of your website.