Magic Numbers

Last night I watched Barry Schwartz’s TED Talk and found myself fascinated by his theory that having too much choice can lead to a paralysis of decision making. In his one example, employees are asked to choose a retirement fund. When asked to choose from 50 funds, the rate of participation drops by…

Alpha Centauri
Alpha Centauri
We’re a group of passionate designers, engineers and architects that navigate the world of web, application development and mobile app development. Here we’ll share our work, experiences and philosophies.
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