To make things easy, I’m going to write about what I’m doing right now. Since I just started working at a fairly large publisher, it should be easy to write a few hundred words about some problems we (publishers) are facing.
Twitter is gearing up for an IPO. Folks are looking for some liquidity and Twitter is looking to diversify their revenue streams. After all, nobody wants to repeat that Facebook pre IPO roadshow where their lack of a mobile strategy nearly screwed everything up. Facebook…