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Alpha Roast
Alpha Roast
Thoughts of an overly caffeinated mind
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Zen and the Art of Quitting Football

We have a choice — in everything we do — between creation and destruction, yin and yang.

John Moffitt was shouting wisdom over the jazz ensamble playing at High Dive in Fremont Seattle, only a week after leaving rehab. With every club soda…


Innovative Sports Media Strategy

Yesterday I wrote about how football dying could kill college athletics. Today I’m going to share part of an email describing a media strategy I suggested to a D2 school.