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Conversations at the crossroads between Marketing and Artificial Intelligence
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Understanding today’s Consumer Journey: key elements for a successful marketing strategy
Understanding today’s Consumer Journey: key elements for a successful marketing strategy
To be successful today, marketers must be obsessed about the Conviction phase, where Consumer Reviews play a huge role.
Gianluca Ruggiero
May 28, 2020
Avoid MadTech madness: 3 rules to choose a marketing solution
Avoid MadTech madness: 3 rules to choose a marketing solution
Many SaaS marketing analytics tools are flawed at the core. Here’s how to identify them, before it’s too late
Gianluca Ruggiero
May 28, 2020
Why Google became the largest consumer reviews source overnight
Why Google became the largest consumer reviews source overnight
Amazon and Google are fighting hard for the control the Consumer Journey. Who will win?
Gianluca Ruggiero
May 28, 2020
Advice to the cigar industry: listen to what your consumers are saying
Advice to the cigar industry: listen to what your consumers are saying
Master Blenders and bloggers may still show the path, but smokers have the last word now
Gianluca Ruggiero
May 28, 2020
How Big Data killed sampling
How Big Data killed sampling
“Sampling” live digital data isn’t just plain wrong, it is clownish at best. Tell your data provider to stop. Now.
Gianluca Ruggiero
May 28, 2020
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