12 Ways to Find Insights in Your Sales Data

Most companies have massive databases of historical sales data, but few firms invest…

3 Out-of-Home Advertising Campaigns That Actually Worked

Marketing is from Mars — Customers are from Venus

How and Why Marketers Should Use Coupon Codes

Pop-ups featuring promo codes have become ubiquitous to the online shopping…

Does Every Brand Really Need to Differentiate Itself?

Tips for focusing brand strategy — particularly in higher education

Can Marketers Repair Social Media’s Crisis of Trust?

5 Ways Marketers Can Enable Sales With Content

A Night in the Life of the Chicago Bulls Digital Media Team

Don’t Waste Your Time on Bad Sales Opportunities

National Geographic Is Dominating Social Media as an Historic Magazine