How to Win Friends and Influence Millions: The Rules of Influencer Marketing

Influencer marketing is potent and ascendant, growing stronger each year. How can marketers work with influencers while…

Customer Journey Mapping in 3 Steps

Even with the wealth of customer data available through marketing technology today, few marketers…

Why You Should Be Using Lean and Agile Principles in Your Marketing

Lean and agile principles, popular for decades in manufacturing, are now becoming popular in marketing. How can marketers use these…

3 Things Marketers Get Wrong About Millennials

How Amazon’s Acquisition of PillPack Will Affect Health Care

Are You Letting Your Customers Design Their Own Products Yet?

How Marketers Can Use Lean and Agile Principles

​Lean and agile principles, popular for decades in manufacturing, are now becoming popular in marketing. How can marketers use these principles to their…

What Is Your BQ and How Can It Boost Sales?

All kinds of intelligence are needed to succeed in business. IQ and EQ come to mind…

How to Consistently Increase Conversion

Marketing executives are challenged to get consistent performance out of their teams and…

Why Service Culture Leads to Improved Sales

Service culture affects the bottom line. A company’s internal culture must be…