The Ultimate English Language Guide to Beams’ 40th Anniversary Video

Ametora Interviews: Yoshio Sadasue of Kamakura Shirts

Yoshio Sadasue is the Founder and Chairman of…

Who “designed” the 1964 Olympics uniforms?

A new article by fashion critic and scholar Hisako Anjō…

Ametora Interviews: Takeyoshi Hayashida, former secretary to Kensuke Ishizu

Takeyoshi Hayashida joined…

Ametora Footnotes: Chapter Four

Further notes on the birth of Japanese jeans from the book Ametora.

Ametora Footnotes: Chapter Three

Further notes from the triumph of Ivy League style in 1960s Japan.

The “Button Down Incident”

In Ametora, I reference schools banning button-down collars in the Ivy boom, and now I finally found a discrete…