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Archive of stories published by AMPfuel

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Vamsee Jasti in AMPfuel

Increase ad competition with multi-size & fluid ads in AMP

AMP’s smart ad size policies ensure great…

Vamsee Jasti in AMPfuel

Better than Header Bidding -> AMP RTC

It’s more performant, easy to configure and supports many other use cases

This post is part of a larger AMP monetization series that you can read about here.

Vamsee Jasti in AMPfuel

Are you making the most revenue from your AMP pages?

I’m a product manager working on AMP and we strive to make advertising better on the web while helping publishers thrive. I’m writing this to give you…

Vamsee Jasti in AMPfuel

Optimize your AMP pages for high ad viewability rate or high ads served

Configure ad ‘Data Loading Strategy’

This post is part of a larger AMP monetization series that you can read about here.

Vamsee Jasti in AMPfuel

AMP’s evolution beyond web pages

This is a talk Yuxuan and I gave at Google I/O 2018 (Video version). We discuss how AMP has evolved…

Vamsee Jasti in AMPfuel

Take advantage of video ads in AMP

There are a variety of extensions that help you monetize your AMP pages with video ads

This post is part of a larger AMP monetization series that you can read about here.

Vamsee Jasti in AMPfuel

Use AMPHTML ads for ad performance, page usability & user safety

This is how we’d design ads on the…

Vamsee Jasti in AMPfuel

Leverage rich media ad support in AMP pages

Take advantage of delivering direct-sold ads to AMP pages

Vamsee Jasti in AMPfuel

Ensure Ad Density is equal on AMP & non-AMP pages

Avoid common pitfalls to ensure total area of ads is the same

This post is part of a larger AMP monetization series that you can read about here.

Vamsee Jasti in AMPfuel

Stop reflowing content for ads

You walk into a coffee shop and stand in line. You ask for a cup of coffee, but the barista instead offers you a shot of whisky first. It’s 10 AM, you don’t want a shot of whisky. You politely refuse and repeat your order. You drink your coffee and carry on with your day…

These were the top 10 stories published by AMPfuel; you can also dive into yearly archives: 2016, 2018.

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