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Ads on AMP pages became safer & more user-friendly in 2018

Ads on AMP pages became safer & more user-friendly in 2018

In the past year, the AMP team took advantage of the latest browser features to keep users safe & deliver a jank-free browsing experience…
Go to the profile of Vamsee Jasti
Vamsee Jasti
Use AMPHTML ads for ad performance, page usability & user safety

Use AMPHTML ads for ad performance, page usability & user safety

This is how we’d design ads on the web if we were to start from scratch
Go to the profile of Vamsee Jasti
Vamsee Jasti
Leverage rich media ad support in AMP pages

Leverage rich media ad support in AMP pages

Take advantage of delivering direct-sold ads to AMP pages
Go to the profile of Vamsee Jasti
Vamsee Jasti
Take advantage of video ads in AMP

Take advantage of video ads in AMP

There are a variety of extensions that help you monetize your AMP pages with video ads
Go to the profile of Vamsee Jasti
Vamsee Jasti
Better than Header Bidding -> AMP RTC

Better than Header Bidding -> AMP RTC

It’s more performant, easy to configure and supports many other use cases
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Vamsee Jasti
Increase ad competition with multi-size & fluid ads in AMP

Increase ad competition with multi-size & fluid ads in AMP

AMP’s smart ad size policies ensure great UX
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Vamsee Jasti
Optimize your AMP pages for high ad viewability rate or high ads served

Optimize your AMP pages for high ad viewability rate or high ads served

Configure ad ‘Data Loading Strategy’
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Vamsee Jasti
Ensure Ad Density is equal on AMP & non-AMP pages

Ensure Ad Density is equal on AMP & non-AMP pages

Avoid common pitfalls to ensure total area of ads is the same
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Vamsee Jasti
Are you making the most revenue from your AMP pages?

Are you making the most revenue from your AMP pages?

I’m a product manager working on AMP and we strive to make advertising better on the web while helping publishers thrive. I’m writing this…
Go to the profile of Vamsee Jasti
Vamsee Jasti
AMP’s evolution beyond web pages

AMP’s evolution beyond web pages

This is a talk Yuxuan and I gave at Google I/O 2018 (Video version). We discuss how AMP has evolved beyond just plain web pages and is…
Go to the profile of Vamsee Jasti
Vamsee Jasti
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