The Nigerian Coca Cola Open Happiness Campaign

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Campaign [noun]: an organized course of action to achieve a goal — Google

The Samsung Ecosystem We Never Had

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Ecosystem [noun]: a biological community of interacting organisms and their physical environment. — Google

Whatsapp Broadcasts For Dummies

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Broadcast [verb]: tell (something) to many people — Google

Don’t Be Fooled By The Media Effect

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Fool [noun]: a person who is duped or imposed on — Google

Life Lessons From Temple Run

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Lesson [noun]: a thing learned by experience — Google

Forget Perfection. Just Do It

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Perfectionism [noun]: refusal to accept any standard short of perfection — Google

Ouch! Your Mail Has Failed Permanently

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Email [noun]: messages distributed by electronic means from one computer user to one or more recipients via a network — Google

How Effective Are Value Packages?

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Value Pack [noun]: package containing multiple items that is less expensive than the same number of the items purchased singly — wordreference.com

Much Ado About Engagement Rate

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Engagement rate [noun]: a metric that measures the level of interaction that a piece of created content is receiving from an audience. ~ Trackmaven.com

Two Reasons Your Brand Isn’t Getting the Best from Social Media

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Social Media [noun]: websites and applications that enable users to create and share content or to participate in social networking — Google