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Hacking Analytics
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Web-Analytics
The complexity of implementing Google Analytics
The complexity of implementing Google Analytics
There is more than just placing a small snippet on a website to implement google analytics. There are different integration patterns in…
Julien Kervizic
Jul 22, 2019
CDPs and DMPs a story of Advertising platforms
CDPs and DMPs a story of Advertising platforms
Customer Data Platform and Data Management are some of the components of a data driven, marketing technology stack…
Julien Kervizic
Jul 18, 2019
Customer Data Platform — What features makes for a great CDP
Customer Data Platform — What features makes for a great CDP
CDPs, Customer data platform is a term that is being thrown around a lot these days, without many people truly understanding what they do…
Julien Kervizic
Oct 14, 2019
Implementation methods for events and transactions tracking in Google Analytics
Implementation methods for events and transactions tracking in Google Analytics
There are different types of events in Google Analytics, the most basic one is a Page view event, but other types of events are available…
Julien Kervizic
Oct 15, 2019
Tag Management
What is a Data Layer? What is a Tag Management System?
What is a Data Layer? What is a Tag Management System?
When talking about setting up analytics tracking or website retargeting, the topic of data layer and tag management system often comes in…
Julien Kervizic
Oct 27, 2018
Google Analytics with Ensighten TMS
Google Analytics with Ensighten TMS
How to setup google analytics tracking with Ensighten TMS
Julien Kervizic
Nov 13, 2018
An Introduction to Tealium IQ TMS
An Introduction to Tealium IQ TMS
An overview of the tool and on how to setup tags in TealiumIQ.
Julien Kervizic
Dec 5, 2018
Creating a Cookie Gate with TealiumIQ
Creating a Cookie Gate with TealiumIQ
We had a Tag Management System (TMS) in place that was triggering tags on the website and that could be configured to only trigger on …
Julien Kervizic
Oct 13, 2018
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