The story of the travel brand “AWAY”
I remember that when I was filling out team matching survey, I said that I am interested in education and civic rights. Later when I found out that the teammates I am assigned to are also interested in those topics, I was quite surprised and excited. We had many ideas and eventually…
In our first meeting this week, we discussed what was our target audience for SOM/SAM/TOM and what kind of data we needed to do look for to figure out our market size. We thought everything made sense until we actually started calculating. We…
We eventually run out our social connections and started reaching out to illustrators that we didn’t know. My way of searching junior illustrators was messaging the ones whose follower were lower than 10k. Luckily, it turned out that I was…
I could feel that we weren’t very confident about our original MVP, but we still ended up deciding to stick with the original plan and tested how it went. Even though the interview results for this week were similar to the previous ones…
Besides doing comparative research for this week, we kept trying to find art directors to interview. However, we only heard back from two art directors despite sending dozens of emails. The interview results also contradicted our hypotheses. As we were facing…
The team activities we did in the class turned out to be a very unique experience for me. Among all the team activities, I think the individual empathy map was the most powerful one. People usually can’t express their true feelings directly to others with spoken words…
This week I finally felt that everything was more certain. We were not as confused as we were before and started to test out MVP and figured out our financial model. As our current MVP hasn’t gotten as much traction yet, I feel we are a little bit behind as the deadline…
In 2018, 10 years ago, we, four co-founders, were all students at California college of the arts who took a class called Creative founder. In that class, we came up with an idea of creating a skills exchange platform for students. At the very…
For this week, it was both physically and mentally tired for us to run the experiments. Before the experiments, I was a bit confused about the product’s direction, especially during these busy time. However, by putting our MVP out there for people to interact with it, it helped me clarify my…
